WILDFLOWER ABA PRIVACY POLICY
Effective Date: September 18, 2026
Last Updated: September 18, 2026
Wildflower ABA (“Wildflower ABA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our website, online forms, email, text messaging, telephone communications, and other interactions.
This Privacy Policy applies to information collected through our website and general business communications. Protected health information (“PHI”) subject to the Health Insurance Portability and Accountability Act (“HIPAA”) is handled in accordance with applicable law and our separate Notice of Privacy Practices.
Information We Collect
We may collect information you voluntarily provide to us, including:
Parent, guardian, caregiver, client, or prospective client name
Child or prospective client name
Age or date of birth
Email address
Mobile or other telephone number
Mailing address
Preferred method of communication
Insurance or payer information
Information regarding requested services
Information submitted through inquiry, interest, referral, or contact forms
Information provided when scheduling consultations, assessments, appointments, or services
Communications you send to Wildflower ABA
Other information you choose to provide
We may also automatically collect limited technical information when you use our website, such as browser type, device type, IP address, pages visited, referring website, and general website usage information.
Please avoid submitting sensitive medical or health information through general website contact forms unless the form specifically indicates that it is intended for that purpose.
How We Use Information
We may use information to:
Respond to inquiries about Wildflower ABA
Determine whether we may be able to provide requested services
Communicate with prospective and current clients, parents, guardians, and caregivers
Schedule consultations, assessments, appointments, and services
Send appointment confirmations and reminders
Communicate scheduling changes or cancellations
Provide service-related notifications
Verify insurance benefits or assist with payer-related processes when authorized
Coordinate care and services
Provide administrative, billing, scheduling, and customer support
Provide requested educational information or resources
Maintain appropriate business and clinical records
Improve our website, services, and communications
Comply with legal, regulatory, payer, professional, and contractual requirements
Protect the safety, security, and legal rights of Wildflower ABA, our clients, and others
SMS/Text Messaging
Wildflower ABA may use authorized technology and service providers, including our practice management and communication systems, to facilitate SMS communications.
If you provide a mobile telephone number and affirmatively opt in to SMS communications from Wildflower ABA, messages may include:
Appointment reminders
Appointment confirmations
Scheduling updates or changes
Cancellation notifications
Service notifications
Other service-related communications
Message frequency varies. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to a Wildflower ABA text message. After opting out, you may receive a final confirmation message.
For assistance, reply HELP or contact Wildflower ABA directly.
Consent to receive SMS messages is voluntary and is not a condition of receiving services from Wildflower ABA.
Opting out of SMS communications will not affect your eligibility for or access to Wildflower ABA services. We may continue to contact you through other authorized communication methods when necessary for scheduling, services, billing, administrative matters, or other legitimate purposes.
Mobile Information Privacy
No mobile information will be shared or sold to third parties. SMS opt-in information and consent will not be shared with third parties for their own marketing or promotional purposes.
Wildflower ABA does not sell mobile telephone numbers, SMS consent information, or SMS opt-in data.
Wildflower ABA may use authorized service providers to facilitate the delivery and management of communications on our behalf. Such providers may process information only as necessary to provide services to Wildflower ABA and are subject to applicable privacy, security, and contractual requirements.
Email Communications
If you provide your email address, Wildflower ABA may use it to respond to inquiries and provide appointment information, scheduling updates, service notifications, requested resources, administrative information, and other communications related to your relationship with Wildflower ABA.
You may opt out of non-essential or promotional email communications at any time by selecting the unsubscribe option included in an applicable email or by contacting Wildflower ABA directly.
Opting out of non-essential email communications will not prevent Wildflower ABA from sending communications reasonably necessary for requested or ongoing services, including scheduling, billing, service coordination, account administration, legal notices, or other transactional communications.
How We Share Information
Wildflower ABA does not sell personal information.
We may use authorized service providers to perform functions on our behalf, including practice management, scheduling, electronic health records, billing, payment processing, communications, website hosting, and other operational services.
These providers may process information as necessary to perform services on our behalf and are subject to applicable privacy, security, and contractual requirements.
We may also disclose information:
When authorized by you or your authorized representative
To healthcare providers, insurers, schools, or other parties when authorized or otherwise permitted by law
To government agencies, regulators, courts, or law enforcement when required or permitted by law
To professional advisors such as attorneys, accountants, auditors, or consultants
When reasonably necessary to protect the rights, safety, property, or security of Wildflower ABA, our clients, or others
As otherwise required or permitted by applicable law
When HIPAA applies, PHI will only be used or disclosed as permitted by HIPAA, applicable state law, our Notice of Privacy Practices, and applicable authorizations.
Website and Third-Party Service Providers
Wildflower ABA uses third-party platforms and service providers to operate our website and support our business and clinical operations.
Information submitted through our website may be processed by our website hosting provider and other authorized service providers as necessary to operate the website, process form submissions, and provide requested services.
Third-party websites linked from our website may maintain their own privacy practices. Wildflower ABA is not responsible for the privacy practices or content of websites we do not control.
Cookies and Website Technology
Our website may use cookies and similar technologies to maintain website functionality, understand website usage, and improve visitors’ experience.
You may be able to restrict cookies through your browser settings. Doing so may affect certain website functionality.
Data Security
Wildflower ABA uses reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure.
However, no website, email system, SMS service, or method of electronic transmission can be guaranteed to be completely secure.
Standard SMS and email communications may not provide the same security protections as secure healthcare communication systems. Please avoid transmitting highly sensitive health or medical information through ordinary text or email unless specifically instructed to use an approved method.
Children's Information
Wildflower ABA provides services to children and adolescents. Personal information regarding minors may be provided by parents, legal guardians, authorized representatives, referral sources, or other parties as permitted by law.
Our website is primarily intended for parents, caregivers, professionals, and other adults seeking information about our services. We do not knowingly solicit children to independently submit personal information through our website without appropriate parental or legal authorization.
Your Privacy and Communication Choices
You may contact Wildflower ABA to update or correct your contact information, change your communication preferences, opt out of SMS messages, opt out of non-essential email communications, ask questions about our privacy practices, or exercise applicable rights concerning your health information.
Additional rights regarding PHI are described in our Notice of Privacy Practices.
HIPAA and Protected Health Information
This Privacy Policy does not replace Wildflower ABA’s HIPAA Notice of Privacy Practices.
When Wildflower ABA is acting as a HIPAA-covered healthcare provider with respect to your information, our use and disclosure of PHI will be governed by applicable federal and state law and our Notice of Privacy Practices.
If there is a conflict between this Privacy Policy and our Notice of Privacy Practices regarding PHI, the Notice of Privacy Practices and applicable law will control.
Changes to This Privacy Policy
Wildflower ABA may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements, or business practices.
The current version will be posted on our website with an updated “Last Updated” date.
Contact Us
Questions regarding this Privacy Policy or communication preferences may be directed to:
Wildflower ABA
Wildflower ABA LLC
540 Camaro Rift Trl Wendell, NC 27591
Email: hello@wildfloweraba.co
Phone: 919-444-2899
Website: www.wildfloweraba.co
To opt out of SMS communications, reply STOP to a Wildflower ABA text message.
To opt out of non-essential email communications, use the unsubscribe option included in the applicable email or contact Wildflower ABA.